Whiteboard
to scale.
Collaborating with B2B product-first founders to change the way the world does business.
How We Invest
Accelerate your path to product-market fit and beyond.
We invest in B2B software companies across the entire lifecycle, from early-stage to pre-IPO. We have deep technical expertise and provide support well beyond the board meeting.
Our Approach
Product-First
We believe that product leadership is what matters most, and a product-first mentality is core to building and maintaining success at every stage of the business-building journey.
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10x Support
We don’t expect founders to have the solution to every problem; rather, we provide and tailor well-defined tactical plans to quickly remove the bottlenecks to growth and efficiency. Our best work is done outside of the boardroom.
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Go-to-market Expertise
We work with our management teams to map the motion from lead-gen to upsell, and collaborate on the opportunities to pursue. Our north star is achieving a consistently high growth rate while obtaining predictability and efficiency.
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From Seed to Scale
Our two investment vehicles - an early-stage fund and a growth-stage fund - allow us to support founders and management teams at every step of their journey.
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Highly Specialized
The intricacies of building a B2B software enterprise differ significantly from other business models, markets, and product types. We have deep expertise in our target sectors and provide management teams with the building blocks for long-term success.
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Collaboration
How we engage with our founders matters greatly to us. Our productive, collaborative style and approach prioritize practical solutions even when challenges arise in the entrepreneurial journey.
Read MoreSorenson represents what investors should be. The team has helped us accelerate growth and drive dramatic value creation. Sorenson’s approach, engagement, and collaborative style have been a massive breath of fresh air in the world of start-ups. The support we get from the Sorenson team is unmatched. They are a true partner and we are thankful to have them with us on the journey.”
Vishal Sunak, CEO & Founder
What I most appreciate about Sorenson’s approach is that they are always available and very team-oriented. Their analysis didn’t just provide us with ideas to consider. They gave us very specific ways to address issues with our compensation, funnel management, and lead qualification models. Then, they let our operational teams figure out the best way to apply their analysis to help our business perform even better.”
Matt Cain, CEO
We knew we wanted to work with Ken Elefant again. Sorenson understands the security landscape better than anyone. They have a huge network of experts, customers, potential hires, and investors. They introduced us to several CISOs, helping us facilitate customer deals, partnerships, and even angel investments from well-known industry experts.”
Idan Tendler, Co-founder and CEO
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Venture
If you're an entrepreneur that is pre-revenue or have ARR less than $5M
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