Running and hiking. Both are best done when paired together.
Trying to satiate an unquenchable thirst for traveling to new places, experiencing different cultures and doing activities that broaden the way he thinks about the world.
How to play the guitar. Not just “play,” but really be good at it.
From 2001 to 2015, Rob was with Intel Capital, where he was a managing director and a voting member of their investment committee. While at Intel Capital, he invested in over 50 companies worldwide and across multiple technology sectors. Prior to his investment career, Rob was a software and data engineer for a variety of companies, including Arthur Andersen. Rob holds an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Information Systems from Brigham Young University. He is a Kauffman Fellow.
To Rob, the ideal founder aims to solve large problems with an ambitious product. The founder is stepping out on a limb to make the dream happen, but is also humble enough to know that the dream can only be achieved with the help of incredibly talented people around them. One of the most striking experiences he’s had with a founder came from a due diligence meeting he shared with a high-profile founder at a high-profile company. Throughout the long session of questions at the meeting, the founder rarely spoke, because he had hired incredibly talented people and fully enabled them to do their job. That particular moment has informed the way Rob looks at founders and CEOs: the best thing a CEO can do for their company is allow great people to participate in the company and give them space to truly shine.
Rob’s favorite part of working with portfolio companies is the ability to work with people. He feels fortunate to spend time with the brightest, most ambitious, and talented people in tech, and enjoys being able to aid and abet the go-to-market motion. By scaling marketing, sales, and customer success motions through data-driven continuous feedback, Rob enables companies that, in turn, enable engineers across the industry to innovate quicker, better, and more efficiently.
If you’re a founder who is energized by your passion for innovation and drive to build a fantastic business, reach out. Rob would love to connect.
The portfolio companies listed above represent a subset of all investments made by Sorenson. It should not be assumed that future portfolio investments will be profitable or equal to the success of the companies in this list. A complete list of Sorenson investments is available upon request.