When I’m not working you may find me skiing, playing soccer, or watching college football. I also enjoy volunteering with the student startup incubator at BYU and working on Sourcehive, a social venture focused on helping individuals in Ghana earn an income by performing data entry for US-based businesses.
Taking a long walk or reading a good book.
Love the game of life. The most successful people I have observed are those that love the challenges that life (and building a startup) brings. The opportunity to build strong startups, families, friendships, habits, or any other aspect of life is an incredible privilege and those that are able to remember that tend to be successful in all aspects of life.
Prior to investing at Vector, Jeff was a senior analyst with Citigroup where he advised some of the world’s largest technology companies in the software, internet, semiconductor, and tech distribution industries. Jeff graduated magna cum laude from Brigham Young University with a Bachelor of Science in finance. In addition to his studies, Jeff co-founded Sourcehive, a social venture focused on helping individuals in Ghana earn an income by performing data entry for US-based businesses.
Jeff comes from a large extended family of engineers and is the first of his family to be part of the startup ecosystem. He has found that the combination of innovation, rapid iteration, and meritocracy in startups is incredibly compelling and he loves that there is no one-size-fits-all founder profile. Jeff believes the best founders have the rare combination of knowing an “earned secret” that will solve an urgent pain point for customers and possessing the ability to recruit and retain top-tier talent to aggressively pursue solving that pain point.
Jeff loves investing in enterprise software because of the rapid pace at which the industry moves. The enterprise software market is one of the most dynamic industries in the world and Jeff enjoys staying on top of all that is happening to find the next great company that will fundamentally alter how we all live our lives.
The portfolio companies listed above represent a subset of all investments made by Sorenson. It should not be assumed that future portfolio investments will be profitable or equal to the success of the companies in this list. A complete list of Sorenson investments is available upon request.