Scaling a SaaS GTM Motion
By Brady Broadbent & Jeff Todd
About
Most SaaS companies don't fail because they stop growing - they fail because they can't control how they grow.
Protecting the right team ratios, mastering the hiring curve, building toward 120%+ NRR, and ditching quarterly guesswork for weekly data discipline are the levers that separate SaaS companies that scale from those that stall.
The Sorenson Capital Scaling a SaaS GTM Series, authored by Brady Broadbent and Jeff Todd, gives revenue leaders the battle-tested framework to build a predictable, efficient growth engine - from first sales hire to full-scale motion.
