Define success by factors in your control rather than by those that are out of your control.
BYU football, Utah Jazz basketball, and whatever team my kids are playing on.
Outdoors - whether it be running, biking, hiking, boating, skiing, golfing, or teaching his four kids new activities.
Harry Potter, Star Wars, or Marvel (assuming I’m either a wizard, Jedi, or superhero).
As a student, Eric worked in corporate development at Google, where he evaluated M&A and investment opportunities across several product areas, including Google Cloud, Platforms & Ecosystems (e.g., Android, Google Play, Chrome), Devices & Services (e.g., hardware), and DeepMind (AI / ML).
Prior to joining Sorenson in 2015, Eric worked at L.E.K. Consulting, where he served clients across a wide range of industries, including technology, healthcare, financial services, and media & entertainment. Eric’s case work included private equity due diligence, corporate growth strategy, post-acquisition support, and product launch strategy.
At Sorenson, Eric looks to partner with founders with the vision and determination necessary to bring ideas to life, as well as the self-awareness to recognize where they need support.
One such founder was Johnny Ayers, founder and CEO of Socure. Jonny’s compelling insights about the need for better identity solutions and his hard work brought his initial vision to life; Jonny was responsible for selling to most of the large banks and financial institutions that Socure brought on as initial customers, in addition to guiding product strategy.
From there, Jonny recognized the need to scale his own personal efforts and brought in strong functional leaders to support him in product development and go-to-market execution. Socure’s rapid growth and continued success can be attributed in large part to both Jonny’s leadership and his empowerment of the Socure team.
The successes exemplified by companies like Socure, Couchbase, and Fastly (among many others) have significantly shaped Eric’s interest in enterprise software solutions. Eric’s favorite part about working with portfolio companies is helping founders make important strategic decisions and navigate challenges (both in and outside of the board room) as they build and scale their organizations.
Eric invests in founders who are building world-class B2B software products. He looks forward to rolling up his sleeves and working closely alongside companies to provide support to founders he works with.
While the founders are ultimately the ones who need to “drive the car”, he hopes to be a “helpful passenger”; providing navigation and support to reach the destination faster – enabling companies to make a significant impact on the lives of their employees, customers, and partners. Eric takes pride in his ability to take ambiguous questions or problems and break them down into a series of tactical steps or analyses. He helps founders come up with an action plan, and gets into the weeds alongside them to do that work.
The portfolio companies listed above represent a subset of all investments made by Sorenson. It should not be assumed that future portfolio investments will be profitable or equal to the success of the companies in this list. A complete list of Sorenson investments is available upon request.