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Sam Jenks

Sam Jenks

Investor

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Sam Jenks

Sam Jenks joined Sorenson’s Growth team in 2023 and has spent his investing career exclusively focused on B2B technology, with a particular emphasis on mission-critical technology for slow-adopting industries, vertical SaaS, and supply chain technology.

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Q&A

Q: Sam’s favorite books?

Fiction: anything related to Lord of the Rings, whether it’s the original trilogy or the Silmarillion.
Nonfiction: Caesar: Life of a Colossus by Adrian Goldsworthy.

Q: Sam’s favorite type of food?

Poutine - quite possibly the best import from our Canadian neighbors. The perfect unhealthy combination of carbs, fats, and calories.

Q: Sam’s favorite sports team?

The Green Bay Packers, of which he is a proud shareholder.

Q: Sam’s favorite way to stay active?

In the winter, snowboarding at any of the great resorts in Utah. In the summer, playing mediocre golf.

Bio

Sam graduated from Brigham Young University’s Marriott School of Business with a degree in Finance, where he was an active participant in several BYU clubs and helped with fundraising for veterans groups. Prior to joining Sorenson, Sam was an Associate on the growth investment team at Susquehanna Growth Equity (SGE) and before that an Investor at M33 Growth.

“Investors aren’t in the trenches building businesses, but we can help with pattern recognition, spotting trends, and seeing around corners. Where we’ve built muscle at Sorenson is around helping the companies we partner with to figure out and scale their go-to-market engines.”

At Sorenson and throughout his career, Sam has been impacted by the way a company’s success can change lives for the better. Founders and employees at his portfolio companies and investments have been able to experience life-changing financial outcomes and develop meaningful professional and personal relationships. Building a company as a founder, early employee, or CEO is tough work and it pays to see that hard work bear fruit. Success, to Sam, means never staying stagnant. There’s always something to improve, mistakes to fix, and new things to build. The path to excellence and success is to always keep raising the bar.

“I think there are a couple of motivations that drive people: the thrill of victory and the agony of defeat. I definitely fall into the ‘agony of defeat’ bucket. I carry my failures around with me like a backpack and will do whatever it takes to avoid them again.”

Sam loves finding world-changing products and companies, but not every company needs to be the next Google or Amazon. He loves companies solving acute problems with mission-critical solutions – finding these sticky solutions to hard problems is exciting to Sam.

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