Forbes: Data Observability Ushers In A New Era Enabling Golden Age Of Data

Have we entered the Golden Age of Data? Modern enterprises are collecting, producing, and processing more data than ever before. According to a February 2020 IDG survey of data professionals, average corporate data volumes are increasing by 63% per month. 10% of respondents even reported that their data volumes double every month.

Large companies are investing heavily to transform themselves into data-driven organizations that can quickly adapt to the fast pace of a modern economy. They gather huge amounts of data from customers and generate reams of data from transactions. They continuously process data in an attempt to personalize customer experiences, optimize business processes, and drive strategic decisions.

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