About Sorenson Capital

Sorenson Capital is a growth-stage investing firm that invests in product-leading B2B software companies. Through nearly two decades of partnering with high-performing entrepreneurs, Sorenson Capital has developed a repeatable playbook to help companies scale their go-to-market efforts and achieve lasting success. The firm’s portfolio ranges from early growth-stage companies to late-stage, pre-IPO companies.

“We are product-first investors who partner with entrepreneurs using their engineering vision to change markets.”

“We are product-first investors who are attracted to entrepreneurs who use their engineering vision to change markets,” said Rob Rueckert, Managing Partner. “The founders we work with are building innovative products and have the vision to execute, and we work closely alongside our companies to support them as they invest in go-to-market efforts to achieve that vision.”

The Sorenson Capital playbook is focused on helping companies improve go-to-market success and accelerate revenue growth. The team has developed this business-building skillset over decades of operational and investing experience. Sorenson leverages sector expertise, analytical capabilities, and extensive customer, partner, and expert networks to support portfolio companies as they scale.

Sorenson Capital is a partner firm of Sorenson Ventures, an early-stage venture capital firm that invests in B2B software and security companies.  With offices in Palo Alto, CA and Lehi, UT and more than $250 million of capital under management, Sorenson Ventures invests in product-oriented founders and helps portfolio companies establish a strong foundation to accelerate revenue growth with Global 2000 customers.

2801 Thanksgiving Way, Suite 200 | Lehi, UT 84043