Actualizing the Internet of Things all starts with wireless Jan 31, 2017 by Rob Rueckert (Source: https://techcrunch.com/2017/01/31/actualizing-the-internet-of-things-all-starts-with-wireless/) While it seems “smart” everything is in... ...
- Bryce JohnsonChairmanZarbee’s NaturalsSorenson Capital has proven to be a great partner for Zarbee’s in a critical stage of our growth. Their ability to dive in and provide strategic insights and operational support will help us drive long-term value. The Sorenson team has had great success in consumer products and brings great expertise to Zarbee’s. We are excited to have them as our new partner."
Zarbee’s Naturals is the nation’s leading brand of natural, “family-safe” cough remedies and other natural health and wellness products. Zarbee’s remedies are formulated with special blends of natural actives and fortified with immune-boosting vitamins. Zarbee’s products include doctor-formulated remedies for cough, sore throats, sleeplessness and congestion due to seasonal pollen. The company's products can be found in the nation's largest retailers, i.e. Walmart, Target, Walgreens, CVS, Rite Aid, etc. The company had experienced impressive growth and sought a partner that could provide capital to accelerate growth and help scale the company to the next level.
Sorenson Capital has supported the company with growth capital and by helping to expand the team, support the expansion of the brand and to broaden the product offering.
Current member of Sorenson Capital portfolio