New Kiddie Kandids Partnership with Sorenson Capital Will Double Popular Children’s Portrait Studio Locations

SANDY, UT (May 9, 2005)—Kiddie Kandids, one of America’s most successful children’s portrait studio chains, and Sorenson Capital, a private equity fund based in Salt Lake City, announced today that Sorenson Capital has become an investment partner in Kiddie Kandids.

Sandy-based Kiddie Kandids plans to open more than 150 new locations over the next five years with resources acquired through Sorenson Capital’s leveraged recapitalization. Kiddie Kandids currently has 100 studios across the U.S. specializing in high-quality portrait photos of newborns and toddlers backed by the most up-to-date technology available today. No sitting fees are charged and customers pay only for the portraits they want, which are digital and immediately available to take home with them.

"There’s a great demand for our service in the marketplace," said Scott Adams, co-CEO of Kiddie Kandids, "and we want to accelerate our growth to accommodate new customers. Sorenson Capital not only brings financial resources, but provides value-added strategic insight and experienced business judgement to our board of directors."

The Sorenson Capital management team includes three former CEOs and several members who have top-level experience at the leading strategy consulting companies in the U.S.

"We think Kiddie Kandids co-CEOs Scott Adams and Wayne Fox have done a great job of building a successful company," said Steve Young, managing director of Sorenson Capital, and the most highly rated quarterback in National Football League history. "We are very excited about Kiddie Kandids’ prospects. We feel the growth potential is significant."

About Kiddie Kandids :

Kiddie Kandids (www.kiddiekandids.com) was established in 1974 in Orem, Utah and is headquartered in Sandy, Utah. With the help of staff and family, founders Scott Adams and Wayne Fox have built one of America’s most successful children’s portrait studios, with more than 100 locations across America. Kiddie Kandids currently operates within Babies-R-Us and independent mall-based locations.

About Sorenson Capital:

Sorenson Capital (www.sorensoncapital.com) is a private equity fund that provides small- to middle-market buyout and growth equity investments with a particular focus on opportunities in selected states in the western U.S. Sorenson Capital is managed and controlled by West Rim Capital; both are headquartered in Salt Lake City, Utah.

Press Contact:
David Parkinson
Sorenson Capital Public Relations
801.284.7015 (direct)
801.971.2450 (cell)
david@sorensoncompanies.com