Sorenson Capital Established as New Private Equity Firm

Salt Lake City, UT. - Sorenson Capital today announced its official formation as a new private equity firm headquartered in Utah. Sorenson Capital will now begin full operation of its new enterprise created to make small to middle market buyouts and growth equity investments with a particular focus on opportunities in the Mountain West region of the United States.

"In these difficult economic times, smart investment in businesses in the region is key to the area's future. Because of this, I am delighted to play a role in launching Sorenson Capital," said Jim Sorenson, Sr. "The demonstrated talent and business acumen of the principals of Sorenson Capital is widely respected. The team's broad strategic understanding and private equity expertise provide an excellent resource for growing companies."

Sorenson Capital's principals are Ron Mika, Fraser Bullock, Steve Young, Richard Lawson and Tim Layton. The firm will seek to invest in businesses that have a strong operating model, experienced management, and the opportunity for Sorenson Capital to work with management and take their companies to the next level of performance. Sorenson Capital is headquartered in Salt Lake City, Utah. The name Sorenson Capital was selected because the Sorenson family is the anchor investor in the firm.

"The management team at Sorenson Capital is looking forward to working with the Sorensons," said Fraser Bullock. "We are like minded in our commitment to making a difference in this region. We seek to fill an important void in the marketplace through buyouts of established companies as well as providing expansion capital to late stage growth companies."

"I am excited to become part of this management team and work with the Sorensons," said Steve Young. "Spending the last several years in private equity has been a great experience and I look forward to using my existing business relationships to capitalize on investment opportunities in this region."

Bullock, most recently President and CEO of the Salt Lake Organizing Committee, is joined by Ron Mika, a Managing Director of Bain Capital, Steve Young, former quarterback of the San Francisco 49ers and Founding Partner of Northgate Capital, Richard Lawson, Founding Partner of IRR Partners and former President & CEO of Found, Inc., and Tim Layton, Managing Director of Alpine Consolidated.

About Sorenson Capital:

Sorenson Capital (www.sorensoncapital.com) is a private equity fund that provides small- to middle-market buyout and growth equity investments with a particular focus on opportunities in selected states in the western U.S. Sorenson Capital is managed and controlled by West Rim Capital; both are headquartered in Salt Lake City, Utah.

Press Contact:
David Parkinson
Sorenson Capital Public Relations
801.287.9472 (direct)
801.971.2450 (cell)
dparks@sorenson.com